Thursday, July 28, 2011
Respect, Honesty & Fairness
Tuesday, July 26, 2011
Point Of View
Monday, July 25, 2011
Mind Your Associations
One of the biggest mistakes we make in pursuing success in the music industry or any industry is that we don't connect ALL of the dots. Achieving something is all about your mind set, environment, influences and associations. The latter is where we often times miss the mark. It is vitally important that we mind our associations. We have to choose who we associate with based on where we want to be, not where we are and definitely not where we've been. I mean when you where twenty years old, hanging out at the club every night or weekend might have been cool for twenty, but at thirty or forty your level of socializing should change. When we were younger it seemed that we chose friends just based on emotion, even if you knew someone had different goals, beliefs, morals or energy. To truly become successful in any field, every thing you do must contribute to that end. Even how you spend your down time. If your goal is to be a wealthy label owner or entertainment attorney, I seriously doubt if spending your free time at the dance club is really going to improve your stock. It's all about networking and you have to consistently put yourself in places that will grow your network and career. Successful people don't usually hang out in place that don't contribute to their growth. It's all about consistently raising your own exposure by going to more industry events such as those sponsored by The Recording Academy, ASCAP, BMI, . . .etc. It also seems that being able to play some golf is a must. Lots of big deals are made on the links. You can have just as much fun but in this case you can truly party with a purpose and trust me you end having a much better time knowing that you are networking, having fun and learning all at the same time. Another thing to remember is that we are always being watched and people judge you by the company you keep. You can't hang out with a certain type of person and say well what they do is on them, no it's on YOU too because birds of a feather really do flock together. This association thing is so deep that it even transfers to your personal life. People also take notice of the type of person you choose as a significant other and how that person carries themselves. Choosing the wrong personal relationship can ruin your career because that person represents you ALL of the time and if they are loud, rude, profane or unruly, this can be a strike against you because it says a lot about your ability or inability to judge character. Understand that there are NO days off from building your career, brand and network. This is your passion so you have to treat it as such. It's time to grow up and raise your levels of association. Watch how it changes your life. Enjoy the journey.
The Truth
All Rights Reserved by Airtight Productions 2011
Thursday, July 21, 2011
Just Start!
Wednesday, July 20, 2011
No Regrets
Tuesday, July 19, 2011
There Are No Shortcuts
In this industry, as well as many others, people are always trying to find ways to improve the path to success. One thing I've found to be universally true is that there are no shortcuts. The best way to understand where you want to go is to have some knowledge of people that have achieved the same success you are pursuing. There are many lessons to be learned from these people. There is no one way to do or achieve anything but nothing is ever just given to you. If you want to be a great musician, artist, attorney, manager, producer, engineer. . .etc, there are some universal fundamentals that you have to adhere too. It is important to know what you want but you must start at the bottom and learn all of the basics of that career. If you aspire to be a CEO or label head, you will be in charge of a lot of different people doing vastly different things. How can you truly know who to hire and what their qualifications should be if you have not taken the time to truly learn the job yourself. I'm not saying that you have to be an expert at everything but you should spend SOME time learning any and everything that has to do with YOUR goals or career. This will only help you maintain control and insure that you are truly competent. The music industry has so many different divisions and there is no way for any one person to do all of the jobs but we should all have some basic knowledge of what it takes to make, market and distribute a record, what does the producer do, what does the songwriter do, what does the engineer do, how do you choose the right musicians, what does a manager do, what does a promoter do, what does a booking agent do, what does a graphic artist do, why is the right photographer so important, how do you choose a web designer, how does social networking apply to the success of your record and the list can go on and on. You have to take time and get some basic understanding of how all of these areas work. Even though you won't have to do each job it is important for you to know how they are supposed to be done and what to expect from a person in each position. This is the only way to know if your people are giving you the best work. Also developing good reading and communication skills are vital to any level of success. It takes hours of study and patience to truly be at the top of this and any other career. This is not a game. Anything worth having is worth working for and there are no short cuts. Knowledge is POWER and it can never be taken from you.
The Truth
All Rights Reserved by Airtight Productions 2011
Monday, July 18, 2011
Blatant Disrepsect
Thursday, July 14, 2011
You Have To Be FEARLESS!
Wednesday, July 13, 2011
Let The Music Dictate, Not The Gear
I was at a gig recently and I met a guy that was a studio owner and he obviously has access to a lot of resources. He went on and on about how he was building his second studio and how he had the best pro tools HD this and that and how by having this top of the line equipment he was going to have better mixes and make better records simply because he had this gear. It really served to remind me that the best and most valuable piece of equipment that we have is our ear and that we have to let the music dictate and not the gear. I don't care what kind of gear you have, if don't know how to make a record or better yet if you don't know how to write a good song then you are wasting your time. It's about capturing a feel and energy that exists in a particular moment. It seems that in the modern recording industry we are more concerned about the gear than we are what we record with the gear. There have been tons of hit records recorded on the simplest recording set ups. This top of the line gear in the right hands can yield very positive results but most of us don't have half a million to a million dollars to spend on a studio. The truth is that these days you can have a quality computer based recording set up for less than $3500.00. Which will include your software, interface, outboard compressor/pre amp, mic and some descent plug ins. It is important that we keep our focus on what's really important and that is writing great songs. The gear is only a means to an end to help us get the music recorded. Trust me, if you write a great song and you get a great mix, no one is going to say they don't like it because you didn't record it at 96k using the latest HD software and the wavs gold bundle (LOL). I have had records played on the radio and even on movie soundtracks that I recorded on sixteen track ADAT or on pro tools 32 track LE. You have to use what you have to get what you want. If you don't have a million dollar set up, just start from where you are. As a matter of fact, I think it's better to learn recording basics on a simple system where you can focus on good tracking, micing, leveling, understanding EQ and compression. When you get a basic grip of these things, it doesn't matter what system you use, these things will always apply. Remember Berry Gordy and Motown made records in the basement of a house with a very basic recoding set up and those records still sound as good today as anything being made now. That's because they focused on the song first and then getting the best performance out of the musicians and the artist. The gear was merely a vehicle to help achieve those goals. You want to have a quality set up just don't get to caught up in the latest this and that. You have to know what things YOU need to better help you reach your goals. You may not need 100 reverb or compressor plug ins. Just figure what you need and grow from there by letting the music dictate, not the gear. Continue to enjoy this beautiful process of making music.
The Truth
All Rights Reserved by Airtight Productions 2011