The hardest thing to do in this industry is striking the balance between making music that's creatively satisfying and commercially successful. As hard as it may seem, it's not impossible. The problem is most of us don't realize that it can take time. It's all about finding YOUR voice. Some artists can have success driven by marketing and money but if the artist hasn't really found his/her voice, that success will be short lived. Marvin Gaye was a prime example of this. His early hits with Motown were great records but they were machine driven. It wasn't Marvin's voice we were hearing. He's stated that those songs where often uncomfortable for him to sing and in keys that were just too high but Motown had a vision and a voice of it's own to sell. With a record like What's Goin On, Marvin discovered HIS voice and even though he had been successful before then, nothing compared to the way he sounded and connected with his audience once he found his voice. That's what we have to be in search of as artist. We have to find our own personal voice and the only way to find it is to keep writing, performing, recording and releasing material. It's a kind of trail and error game but once you find it, you are there. The only way you don't find it is if you stop looking. The more I record and perform I come closer and closer to knowing what my voice is. I have also found that it has a lot to do with your life experience so live your life full out and find your voice. Enjoy the journey.
The Truth
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