Tuesday, November 30, 2010

Stop The BS

The truth about this industry and life in general is that you can't get something for nothing. So many of us are so used to handouts and hustling through situations. Today I challenge you to stop the B.S. This industry, like any other business, requires consistent commitment. I've been involved in so many situations that had the greatest potential but because everyone involved was not seriously on the up and up the opportunity passed us by. Most people think that fast talking and hype game will get you through but it doesn't. You have to get out of your own way by studying and perfecting your craft. I know that we have to make ends meet but if you are going to do this, you have to be willing to make a sacrifice and jump in with both feet. Don't waste time with crap and trying to hustle people. Always know your limitations. You have to know what you bring to the party and what you don't. Also understand that you can't do it all and no one expects you to. You have to be honest with yourself at all times without the B.S. This is the only way to insure success. If music is what you want to do then do it but if you are a part timer then be honest about that and understand that it is unfair to attempt to serve two masters. I have been a full time music business entrepreneur for over eighteen years and I find it hard to truly have a shared vision with someone who doesn't do it ALL the time. I mean someone who doesn't wake up with this as a main focus because it really doesn't take much to make ANYTHING happen but you have to be committed on a daily basis. Now if you have to do something else that is not a problem but just be honest with yourself about who you are and what you want. Nothing in life is without sacrifice. There are tons of stories about musicians and artists giving up things to achieve their goals and it hasn't changed. So let's stop the B.S. and be real about reaching our visions. Stay motivated and focused. You WILL make it.

The Truth
All Rights Reserved by Airtight Productions 2010

Monday, November 29, 2010

AGE

The music industry is a youth driven industry. It seems that in the U.S. particularly you are discarded after twenty five and just plain old at thirty. Even though youth sells, wisdom will rule the day. Your age is what YOU say it is. Now it never hurts to have success at an early age so that it becomes easier to have a long career largely because you will have a fan base that grows with you. But success comes in different facets. The youth factor is mostly only attached to main stream popular music. In most cases more traditional genres such as jazz, blues, soul and folk music are more palatable to those who have a little age, wisdom and experience. It is never too late. As long as you are willing to work hard and sacrifice, you can have what ever level of success you desire. Don't let anyone tell you that you are too old for anything. Even when they say "Be realistic" understand that even reality is relative. Also understand that there are also careers in the industry behind the scenes that lend themselves to wisdom and experience. YOU define your own reality and the outcome rest solely on you. Age is truly a state of mind and then the condition and the position of.... well if you are a P-Funk fan you know the rest. Stay focused and remember to continue to pursue your craft until there is no more breath in you. Age is no limitation. Stay healthy and go get it.

The Truth
All Rights Reserved by Airtight Productions 2010

Wednesday, November 24, 2010

Get Your Paperwork In Order

I've just returned from a tour in Japan which was a great experience. I actually spend about 60% of my time working abroad. A lot of musicians and artists express the desire to work in Europe or Asia but seem to think that it is hard to do. All you have to do is to begin to look at the entire world as a potential market and get your paperwork in order. Before you can leave the country you must have a passport. You can go to the post office to fill out the application. In this area you will more than likely deal with the New Orleans Passport Authority. The process is very simple and the people at the post office will walk you through it step by step. You can have your passport pictures made at Walgreens, Fed Ex or Kinkos. The passport fee is about $120.00 and about $200.00 to have it expedited. Those prices may vary, just check with the post office. Once you have a passport, you may have to have a visa or work permit depending on the country you are planning to work in. My advice to you is to always get the proper paperwork for each situation. Don't go into a country as a visitor knowing that you are going there to work. You leave yourself open for too many bad things to happen. Having your passport also shows that you are serious about pursuing your career world wide. Having a passport should be as important as having a driver's licence or social security card. The international market is booming and the opportunities are vast in terms of marketing your own music and playing the various festivals and concerts that go on year round. The European musical taste is usually a bit more diverse and their appreciation for individuality makes for a great chance to build a larger worldwide fan base. Remember this is the music business and there is business to do all over the world so make sure you have your paperwork in order. Go get your process started right now!

The Truth
All Rights Reserved by Airtight Productions 2010

Tuesday, November 16, 2010

Follow Your Heart

Do you remember being a child all wide eyed and full of promise? Some of us do but most of us don't. As a child we are told that the sky is the limit and whatever you want to do you can. In order to reach your goals in this industry you must always maintain that childlike spirit. You will always have people telling you what you can't do mostly because they didn't achieve their dream or personal legend so they try to convince you to give up. You have to follow your heart even when everyone around you doesn't see your vision. Never allow someone to put their limitations on your life. As artists' we operate from a place that is inspired by our dreams. I knew at age twelve what I wanted to do with the rest of my life and I started that very moment to pursue it in spite of the school counselor telling me to have a fall back plan and others telling me how my goals were unrealistic. The only thing that stops you from reaching your goal or dream is giving up. Once you know what you want, follow your heart and never let anyone try to talk you down. Life and your dreams are what YOU make them.

The Truth
All Right Reserved by Airtight Productions 2010

Monday, November 15, 2010

At What Price?

I was having a conversation with some fellow musicians the other day about the state of performances and what we get paid. We know that you have to bend a bit but at what price do we do so. I've been a professional musician since I was eighteen years old and I've played in a variety of situations for different fees. I've played gigs for free and I've gotten paid really well but the issue is how to get what you are worth consistently. Now we play a lot of clubs and the truth is most club owners couldn't care less about our music. They just want to have live music as a draw to get people in to drink and/or eat. They will pay a small fee to the band no matter who you are and what you've done. Ironically we in the south, Mississippi in particular, make more in clubs than anywhere in the country. I mean you can pull $100 to $125 a man pretty easy in the south. That's actually about a standard but we can't get wealthy off of that. The club owner will pay the band $500 or $600 and they make $3000 to $5000 on the bar if not more. Now this is a great breakdown for the club owner because he gets class entertainment at a bargain price, which brings me to the real issue. What are we truly worth? What I started doing a few years ago was just promoting my own shows and partnering with the clubs and venues. I take the door and they take food and drinks. I started doing this because the club owner would say that he/she couldn't guarantee me a certain fee because he wasn't sure of my drawing potential and I refused to give him a $20,000 show for $600 so I put my money where my mouth is and partnered with him. This way there was no ceiling on what I could earn. I've never gone in the whole and it has helped my brand because people know that when you come to a D'MAR show it's going to be a real concert and not just another gig. This in turn helps raise my value and the perception of my brand in the market place. I've also formed a coalition of sorts with like minded musicians but the issue we are faced with now is how to set your worth. I had a mentor of mine tell me that your worth is what ever someone is willing to pay to see you at any given time and that worth may change depending on where you are. I mean in Paris you may be worth $10,000 a show but in Greenwood,MS you may only be worth $5,000. There are a lot of different factors that play into this scenario. As musicians taking charge of our own branding, we must be aware not to under sell or over sell our market. If you are playing a club that has a regular cover of $10, then when you do your show, you should at least try to stay within the price parameter of the club. If people are used to paying $10 and you do a show for $25, then you have over priced your show for the market. We have to think like business men/women all the time. When people come to see us, they are going to by a ticket, have dinner/drinks and if they have a date that doubles so we don't want to charge so much that they can't afford to add us to their plans. On the contrary, we also can't give ourselves away for free either. I believe strongly in branding ALL the time. If I'm trying to raise my worth, then I have to make the buying public value it buy placing a price on it. Now that price could be $5 but it's not FREE. When we play clubs that don't charge a cover the people are not forced to truly value our art. I'll bet you that the club owner is not giving away food and drinks for free so why should we be any different. Don't get me wrong, we all have to do what we have to do, it just depends on your goals. If you are really trying to build a brand, you have to make people value it and you can't do that by giving it away. It is up to us as musicians to stick together. Let's set a fair price point and if it is not met then we don't play. That's one of the things a musician's union is for. Remember if you get a reputation for working for pennies you will never make dollars. Also be sure to always give a performance worthy of people's time and money. No BS should ever be allowed. That to makes it harder for those of us that are giving our best every time out.

The Truth
All Rights Reserved by Airtight Productions 2010

Thursday, November 11, 2010

You Get What You Negotiate

One of the most talked about things in the music business is the bad deal. Everybody has heard a story about someone getting ripped off or out right stolen from. Now even though most of these stories are true, there is no need to demonize the industry. You must simply understand that you get what you negotiate. I've worked for Little Richard for 15 years and I've heard all of the stories about Specialty Records first hand. Richard's deal was a straight rip off. He was only receiving a half a cent royalty. Now how do you break a penny in half? The thing that got Richard and thousands of other artists and I dare say still gets artists today is that they are more concerned about being famous than they are about being paid and having ownership. When you sit down at the negotiation, table don't talk about fame. The deal should be structured so that you GET PAID. I mean these people(The Record Company) are simply going to exploit your talent to make a profit so you should profit from that exploitation as well. Fame doesn't pay bills or build wealth for your family. You have to be educated on the business and the people you are doing business with. But don't play the blame game. I mean people are quick to tell you not to trust someone because they did them wrong. Well that person forgot to tell you that they got taken advantage of because they didn't do their do diligence to get the best deal. Now don't get me wrong, it is good to have an idea of the playing field but just understand you are not negotiating to be friends. You have to negotiate as if your very life is on the line because it is. Signing the wrong agreement can change the course of your career and your life. Don't be sold on hype and be sure to seek legal advice BUT PLEASE DO NOT GET REPRESENTATION OR ADVICE FROM SOMEONE WHO IS AFFILIATED OR ASSOCIATED WITH THE PEOPLE YOU ARE NEGOTIATING WITH! This is called a conflict of interest but they won't tell you, it is up to you to do the research to be sure that your attorney is truly on YOUR side and not just there to help the other people take advantage of you. Before you start a negotiation or seek representation, you must first know what you want. You can not waiver. You must know what you are willing to do and give up and always be prepared to say no and walk away. Never be afraid to say no. If the deal is not working for you, regardless of how bad you want it, just say no. Another deal will come along. Stay focused and read, read, read everything you can about this industry so that you can be a savvy artist/negotiator because you truly only get what you negotiate.

The Truth
All Rights Reserved by Airtight Productions 2010

Wednesday, November 10, 2010

Don't Take It Personal

One of the most important lessons you will learn in this business is to have a thick skin. Always understand that this is a business first and when things happen just keep your judgement clear and don't take it personal. This can be easier said than done being that as creative people we are, at the core, an emotional lot. That being said, we have to develop the ability to detach our emotions from business decisions. I believe that you get what you ask for or what you go looking for and most artists are usually looking for drama. The best way to stay on top of your game is to always have a clear cut agenda in every situation and understand that any negotiation is a form of warfare, no matter WHO you are dealing with. Friends in this business are few and far between and you should NEVER make a career decision based on friendship or an empty promise. I've had experiences where I trusted people because of what I thought was a good relationship. Well that relationship was only good because I had never needed anything from them. I was always on the giving end but when I needed something they had no problem telling me no and even followed their no up with "Hey man it's just business. Don't take it personal." In this business contracts are signed daily and when you are sitting across the table from someone to sign an agreement you have to remember that they are not looking out for your interest. They are looking out for their own interest and they will do whatever it takes to get what they want. So if you don't do the same and you end up in a bad deal, it's your fault. Even as a musician, you have to be able to just do what the job is asking with as little emotion as possible. I've worked with bandleaders that will yell at you and fine you even if they were wrong. Now I've also seen a lot of guys get fired or quit because they took things personal that didn't have anything to do with the job. My motto when working for a client is "He/She may not always be right but he/she is never wrong." In other words, what you think doesn't matter just shut up and do the job you were hired to do. In most cases people will test you and put you under intentional pressure just to see if they can break you. This is a way to see how strong you are and to see if you can always be professional even when put under emotional distress. This is also a negotiation tactic. If I can get you all emotional about something, you will make an emotional decision about your business and emotion and business don't mix well. You get taken every time. So meditate and always keep a good center. Understand that you are in control of you, your emotions and the decisions you make. Don't get upset about anything. Just take care of your business and don't take anything personal.

The Truth
All Rights Reserved by Airtight Productions 2010

Tuesday, November 9, 2010

Management

One of the most misunderstood concepts in this business is music management. Most of us don't know what a manager does and when you need one. First of all it is key to remember that management only exists to serve the purpose of the artist. A good manager or management team is responsible for advancing your career. Now I like the concept of the management team because that's just what it is. The artist is the head of the team followed by the manager and any co-managers. The duty of a manager is to first understand and believe in his/her client. Your manager should be a living breathing extension of you. This person should always be serving and fighting for your best interest. A good manager knows that it is not enough to just handle what an artist has on hand but he/she must expand the artists career by seeking opportunities in various areas such as T.V., movies, commercials, modeling...etc. The manager only gets paid from a percentage of the money they make for the artist. The highest percentage in the business is 20%. Managers that get 20% are the supermen/women like Benny Medina because they have proven their worth and ability to produce for their clients. A good starting point for a manager is 10% with an agreement for a year. This gives you a chance to test the relationship and see if it is truly beneficial. Remember to only give managers a percentage of what they manage. For instance, I've seen management contracts that ask for 15 to 20% of everything the artist does such as live shows and all. I don't like this concept because the manager is not a booking agent so if your booking agent gets 20% and your manager wants 20% well you get the picture. This is just not fair in my opinion and beware because there are a lot of so called managers out there that prey on artists just to take advantage of them. All that being said, when do you need a manager? You need a manger when your career has become too much for you to handle yourself. It is impossible to be the artist, producer, publicist, booking agent, visionary and manager. You need the RIGHT help. My advice is to focus on building your career first all the while keeping your eyes open to managerial prospects. Most of the time the right manager will approach you. Let's face it, when you really have something that can make money, you will attract people who want in. You just have to be savvy enough to determine who is right for you. They MUST believe in you and your goals without reservation. I mean how can you sell something you don't believe in? This doesn't mean they have to be a yes man/woman but they must simply believe. Understand that the manager will only be a reflection of the client he/she represents. If the artist is driven and has an unrelenting work ethic then so will the manager be or if the artist is lazy and just wants to be told what to do then your manager will not respect you because instead of managing he/she becomes a babysitter. I've seen and had to babysit a lot of grown artists and musicians. This is not a pleasant job. So just continue to focus on your career by being the best self manager you can and remember what we've talked about and keep these things in mind when you interview or consider someone for a manager. Keep up the good work and I'll see you at the top!

The Truth
All Rights Reserved by Airtight Productions 2010

Monday, November 8, 2010

Where To Start

A lot of us want success in the music industry but don't really know where to start. It can be very complex but I will keep it as simple as possible. There are various directions you can go in this industry. The first thing you need to do is decide exactly what you want to do. Do you want to produce, perform, write, manage... etc? Once you've picked your focus, develop it through practice and execution. Now that is actually simple but here is the part that eludes most of us. From the very start you need to see yourself as a business. You should incorporate as a business such as D'MAR Productions Inc. The process is simple and inexpensive. Now most people think you have to be so far along or have made money or connections before this process and that is where a lot of artists get confused. It's all about foundation. We all focus on our artistic foundation but not our business foundation. When starting out, be sure to couple these principles. Once you incorporate, run your life like a business. Write a business plan that consists of your goals including financial goals. Make a timeline on reaching these points and write a marketing plan discussing how you want to sell your brand or product and who you are going to sell it to. At the start this can be very informal just so you can see what you look like on paper. If you are a producer and your goal is to produce major acts or if you are a musician looking to play with major artists or make your band into an international franchise, you will still have to get paid and pay taxes so having your business in order will only help you in the long run. So remember to start by setting yourself up as a legal business. Go to the Secretary Of State to file and the minimum yearly fee is $25 to $50 depending on where you are and what type of company you choose."S corps" are usually good for musicians. Once you've gotten incorporated you have to get an EIN(Employer ID Number) or federal tax ID and this will be your tax ID for the company. You will need that number to open a bank account and all money generated by and for your company should go into this account. This will position you in the BUSINESS to be best prepared to build your career no matter what your focus is and even if you decide to alter your focus you are still a legal business entity. Trust me it makes a difference. Remember you are what you do and if you want industry success, you have to operate as such on a daily basis. Starting by setting up as a legal company is the best way to do so. Later blogs will discuss the next steps but this is truly the foundation so that when you make money you can KEEP IT. Now go set up your company.

The Truth
All Rights Reserved by Airtight Productions 2010

Thursday, November 4, 2010

Tell The Truth

I know you've heard the phrase "Fake it 'till you make it" and this is sometimes the case in the music industry but don't take it to far. This only means that you know that you have the ability to do something that you haven't done yet and sometimes the faking may get you in the door but your ability to produce will keep you there. Now, that being said, the best way to stay above water in this and any industry is to always TELL THE TRUTH. The worse thing you can do is to misrepresent who you are and what you do. This business is a web of connections and one lie can bring down a lot of people and cost a lot of money. Know your limitations. Not everyone is good at everything and the first step is being honest with yourself about what your strengths and weaknesses are and simply play to your strengths. Don't ever pretend to be someone or something you are not because the truth always comes out eventually and it could mean the end of your career. Even though people say that this is a cut throat industry, no one really likes a dishonest person. This goes further than just your craft as well. For instance, I have owned a company for over 20 years and I have had different associates throughout that time. Only a few of them have always been on the up and up. Being that I was always in the studio or behind the scenes developing, administrating or creating, my face to face time with people was limited. Therefore certain individuals that only had an association with me would go out and just flat foot lie to people saying they owned my company or that they were the face and brains behind the company. Now you know that eventually these people had to meet me because no deal could be done without coming to me first and you can only imagine my surprise to hear that someone I trusted was out taking my knowledge and misrepresenting my company all in the name of ego and ego can be a terrible thing. Now by this person lying, it not only did damage to our relationship but also damaged my company's image and reputation. I was then put in damage control mode which cost me time and money. The truth is the best way to go because people can and do research everything you say. With basic computer knowledge someone can check you out so it's just better to be up front. And if you are an artist be sure to be honest about your image and craft. Don't become someone just because you think it will sale. The only thing that really sales and reaches people is authenticity. I mean if you are not a thug then don't pretend to be because the real thugs will find you out and the public will see through a lie eventually. It's always best to be honest about who you are. The thing you may not know about this industry is that most people will know that you are not being honest from the first few words you say and they will play right along with you. I've done it myself so you basically end up being a joke. I have even taken it a step further. When I know someone is lying to me, I file it away mentally and when I have a chance to recommend them for something legitimate I either won't do it or call them to let them know that the jig is up. Now most people would say that is mean but had that person just been honest, they could have had a great opportunity. So the best thing to do is just be for real. I know we want to achieve our goals by any means necessary but don't let dishonesty be one of those means. It will always catch up with you in the end. Just be you and tell the truth.


The Truth
All Rights Reserved by Airtight Productions 2010

Wednesday, November 3, 2010

Common Sense

During my career, I've been approached by so many people from attorneys, managers, investors and promoters all telling me what they can do and how they can make me a star. After I would ask certain questions, these people were either insulted or just didn't want to deal with me simply because I have "common sense". In the music industry, as sad as it may seem, the artist/musician is not really respected, especially at the corporate level. These people figure that we are just the talent and we are too emotional or should only be concerned about creating and leave the finances and business to them. Again I simply say use common sense. All of these people work for US. Without us what do they have to manage or represent, so WE call the shots. Anyone wanting to work with you has to prove their worth via resume and interview just like applying for any other job. But as artists we are always jumping through hoops to prove everything to everyone else without realizing that we are really in charge. When you assert your knowledge with these people they become afraid because they can't hustle you. When someone is making you promises of fame and glory just ask a few questions: have they gotten anyone else to the top, what is there track record and experience and are they willing to invest in helping to build your career? Just these questions alone will reveal who you are really dealing with. I mean just because you are an attorney or manager in a nice office and an expensive suit doesn't mean a thing. You must show me why I need to allow you to work for me in building my career. And remember... THEY WORK FOR YOU! If one of these characters start out by asking for money...RUN! I've seen people ask for money and I've even spent money with people just to see what they would do only to find that their only concern was hustling money. I could have invested the money directly in myself via Internet marketing or some other avenue and reaped a larger benefit. At the core of it all is laziness on our behalf and these people capitalize on the fact that as artists we don't want to have to do certain things. We want to be pampered and catered to. When starting your career, all the things you need to know are available through study and research. Now if someone has a proven career in managing artists and building their career then this is the person to work for you. Notice I said BUILDING careers. Just because someone represents an artist after they are already successful doesn't mean they can help you because building an artist from the ground up is a totally different animal. The bottom line is always use common sense when dealing with any of these people and make sure that you invest in yourself vs. fattening their pockets or building their firm.

The Truth
All Rights Reserved by Airtight Productions 2010

Tuesday, November 2, 2010

Time Management

I know we've all heard the saying "Time is money". This is so true especially in the music industry. The most important skill one can learn is time management. The music industry is all about timing and those that waste time usually end up settling for a day job talking about what they coulda, woulda, shoulda, done. You have to start investing your time as if it were money. Every minute is valuable. Take a second and truly asess how you spend your time. In this business hype rules the day but I can't tell you how many wasted conversations I've had with people trying to sell me hype. This was and still is a colossal waste of time because these people are usually not telling the truth and they don't mean you any good at all. It's all about the hustle or carrot chasing. I mean people will dangle dreams in front of you like a carrot and have you chasing them to no avail. Once you know what you want, you have to be sure that every conversation, meeting and association contributes to YOUR goals. Don't fall prey to trying to save the world. You know "I've got to help my crew or my boys". Use your time helping yourself first and once you've achieved a certain amount of status and monetary placement then you can help but until then DON'T LET PEOPLE WASTE YOUR TIME! Meetings should never be more than an hour and phone calls should be even less. Talk is truly cheap but time is a valuable commodity that once you waste it you can't get it back. So from this moment forward, take stock of your schedule and be sure that you are investing your time to best serve your goals and always make sure to have down time. This will give you a chance to rebuild your energy and see clearly. I know people in the biz will say "Man I will rest or sleep when I'm dead". That too is hype. The body, mind and soul need to rest to sustain. Yes we have to work hard well let's say we have to work smart. The first step to doing so is trimming the fat by managing your time wisely. Also, always include time to study something new. This is one of the best investments you can make because it keeps you sharp and on your game. Remember time IS money.


The Truth
All Rights Reserved by Airtight Productions 2010

Monday, November 1, 2010

Paying Your Dues

The music industry, like everything else in life, grows in stages and you have to be prepared to do the work. Even though the industry in morphing, some things still remain the same and paying your dues is one of those things. I really don't hear people speaking of paying dues as much as I did when I was coming up as a younger musician/producer/entrepreneur. All of the conversation today seems to be focused ONLY on making money. Now don't get me wrong, we want to make money after all, as I've stated before, this is a business. The way to insure that you make money is to build your worth and the only way to do so is by paying dues and working in the trenches. As a musician, artist, producer, manager, graphic artist...etc... you have to get as much experience as possible. Any chance to play or perform should be taken no matter the pay. Now I'm not saying let people take advantage of you but the main payment you need is experience. I talk to so many young musicians that have these inflated egos because they have all these chops and CAN play but they don't have any REAL experience or repertoire to speak of so their earning potential is limited because they don't know any tunes. Even if you are not wanting to pursue a career in a cover band, you can still gain a lot from learning standards. I mean standards in R&B, jazz, rock & roll, folk & country. This will teach you playing discipline and give you an idea of what it takes to write, arrange and produce great material. I've done a lot of shows with musicians who complain that playing Motown songs are boring and they want add all of THEIR chords and arrangements to make it more hip. Well I always ask these guys..."How many hit songs have you written?" The only way you learn to be the best is by studying the best. Before you can create you have to imitate. All of those old songs were masterfully crafted. Each song is a lesson in songwriting, arranging, production and musicianship. The same holds true for producers. I said PRODUCERS NOT BEAT MAKERS! One of the reasons we have more beat makers than producers is that guys are not paying those dues. They are only concerned with selling BEATS instead of becoming great well rounded producers of music. Now I am not knocking anything. I love a dope beat just as much as the next guy and there is genius in a lot of tracks I hear everyday but that genius is stunted by the lack of respect and appreciation for what music REALLY IS. I mean we are still listening to Motown, Stax and Philly International stuff today because the music is timeless. It's not based on a fade or a particular keyboard sound or beat. Michael Jackson along with Quincy Jones and a host of great musicians, writers and engineers made Off The Wall, Thriller and Bad during the height of the hip hop emergence and those records are classic to this day. Thriller broke all sales records and if you study those records you will see that they did not rely on any slick production tricks or hip drum machine sounds. It was just great music, arranging, production and execution by all involved. Go back and check those credits and see what other work those musicians have participated in. It will blow your mind and they have and continue to pay their dues. Don't always focus on JUST money. Focus on being great at your craft and the money WILL come. Also understand that mastering your craft is a life long pursuit. There is always something new to learn. It is even key to remember this as a new artist. We have to get out and put our own music in front of people by any means necessary so that they can know who WE are. That too is paying those dues. So if you are afraid of a little work, YOU ARE IN THE WRONG INDUSTRY. There are NO short cuts. Pay your dues and go get the greatness that awaits you.

The Truth
All Rights Reserved by Airtight Productions 2010