Wednesday, January 26, 2011

You Get What You Pay For

One of the most important things to remember in this industry is that you can never sacrifice quality. I've seen so many artists/musicians try to take financial shortcuts only to end up spending more money to get what they really wanted. You get what you pay for. Everyone is always looking for an easy way out or something for nothing. I've heard people complain about not having the money or this and that. The bottom line is if you want to compete in this industry then you have to pay the price. This is a business like any other and if you want quality and experienced expertise, then you have to pay for it. Most people don't realize that they end up spending more money by trying to cut corners by sacrificing quality. Think about it this way, if you are going to spend $1500.00 or more to package and distribute a thousand CD's or more, why would you not make sure that you have the best possible product you can make. Once it's packaged, it's too late to say I coulda, woulda, shoulda. As a producer, musician, mix engineer and studio owner, I run into this all the time. People will say that we are too expensive only to go away and spend money on crap then return for us to either redo it or try to clean up someone else's mess. At this point, they still have to pay the original fee and then some. It's always better to take your time and go the quality route if you are really serious about competing in this industry. Save your money or even get an investor but this is not a business for the faint at heart. I hope you heed this advice and save yourself some money and time in the future. And for those who are in the business of providing quality music business services, do not cheapen your services. Make people pay what it is worth. If they can't afford it, then keep it moving. THIS IS A BUSINESS! Also if you are doing any spec deals, it is important for the artist to know that the studio is still owed the full value of the work put into the project and it will just be paid from profits on the product or in shared ownership of the material. Now go put your budget together and make a quality product that you can be proud of for years to come.

The Truth
All Rights Reserved by Airtight Productions 2011

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