Thursday, February 23, 2012
The Secret To Promoting Your Music
We've had a lot of discussion about getting back to making great music and being sure that the music is first. The music industry is undergoing a huge change with the use of social networking and the Internet in general. In order to be successful we have to have a large presence in this system. One thing that has not changed is the importance of getting your music heard. The secret to promoting your music is money. It doesn't cost as much as it used to but you still need to have it. You can have 5,000 facebook friends and thousands of twitter followers but this will not guarantee you success in selling your music. Most people are on social media for the purpose of being social only. They will only follow you based on what kind of social clout associating with you brings to them. Just because they follow you doesn't guarantee that they will buy your music. This is where hiring a professional publicist comes in. You can pay anywhere from $500 to $7,000 depending on what you want. What this will do is get your music noticed and talked about in several venues. A good publicist can get also get you airplay on Internet and some land based radio stations. This coupled with your own social networking will yield results especially if your music is good. There is just no way for you to do it all yourself and hiring a publicist will insure that there is consistent work being done on a daily basis to market and promote your music. The more people see and hear about your music the more apt they are to buy it. So I'm sorry to say that some things have changed but the secret to getting your music to people is still spending money. Don't look at it as a bad thing because you simply can't get something for nothing. If you are not willing to invest then you are in the wrong business. Enjoy the journey.
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