Monday, December 27, 2010

Staying Ahead Of The Curve

One of the most important things in this industry is timing. No matter who you are and what you do, it really helps when your ideas and creative energy line up with what's hot at that time. Now what most of us do is that we try to follow trends instead of leading or creating them. The best way to achieve success is by staying ahead of the curve. Think about it, if all you do is follow trends, you are always a day late and a dollar short. Staying out front of the tide gives you power and control of not only your destiny but you may very well be the deciding factor in a lot of other people's dreams and goals. Look at it this way... we all know that it can take quite some time to record and promote a record. Most of the music you hear now is already two or three years old. So if all you do is follow, you will always be slightly behind the trend playing catch up. The goal should be to always understand that this is a business and whatever art we create must be palatable for the commercial audience you are targeting but you can still push the limits by staying ahead. There are tons of examples of people who were told they weren't ready or that people would not understand their music. I mean before Timbaland hit the scene, no one was doing beats and production quite like him but once he hit he became one of the signature cats. You can also look at The Neptunes, they were making beats for years and people didn't feel what they were doing but they stayed true to themselves and half of the hits you've heard were based on things they did back when people didn't feel them. It's all about staying ahead of the curve. That's where all of the NEW ideas come from. You will always have more followers than leaders but we need leaders to keep pushing the creative envelope. So just stay ahead and keep reinventing yourself. Success IS your destiny.

The Truth
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