Tuesday, December 28, 2010

Think Like A Corporation

As the year draws to a close, this is a great time to assess your progress from this year before moving forward. You have to run your career like a REAL business. You have to think like a corporation. Take stock of the successes for the year. Now some people will say successes and failures but I don't believe in failures because the only way you fail is by doing nothing. By the mere fact that you did something, then you are a success. Just take a moment to measure the degrees. Some things may have fared better than others. Going into the new year, you know what things you want to continue to do and what things you want to modify. I spoke in an earlier blog about setting your three primary goals. This is another part of that process but make your assessment purely based on fact and business not emotion. Take true stock in what you have that is working for you. We all have many different things we are good at but we usually have one or two that we display exceptional aptitude for. Don't become a victim of your own ego. Think like a corporation and use the concept of supply and demand. What did you learn in 2010 that consumers really wanted from you? Was it your singing, musicianship, administrative ability, management skills...etc? Once you answer the question, use the answer to plot your course for 2011. Make financial projections and a timeline of completion. Just make sure to move forward. Don't stand still. Stay creative and be sure to keep yourself in a national and international loop. You can do so by making sure you are a member of ASCAP or BMI and the Recording Academy, as well as any other organizations that will improve your network. Don't just join but be sure to participate in the conferences and seminars. Get as much face time as you can with people at the other level. Remember, this is a business first and to be a success requires you to think like a corporation. 2010 was a great year and 2011 will be even better. Now go get it!

The Truth
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