Wednesday, October 27, 2010
Understanding The Landscape
One of the keys to success in this business and any business is being able to understand the changes in the market. It is as simple as Economics 101... supply and demand. Most of us understand this concept but only on the surface. In the music business we have to look beneath the surface to see that success is about understanding the landscape. We all want to make Cd's to get airplay, make videos and sell millions of copies but we are not seeing the entire landscape of opportunity. Selling music via a packaged CD is only one small piece of this landscape. There are so many ways to make money with your music and they all revolve around PUBLISHING. I mean look at T.V. commercials, movies, sitcoms, infomercials and reality shows. THEY ALL NEED MUSIC and getting a song placed in any of these areas will often times bring you more money over a longer period of time. And if you are able to place a song on a show that goes into syndication, that's a check for life. We just have to learn to see the opportunity around us everyday. I'm sure you listen to the radio and notice all the advertising that you hear and every ad has a musical jingle to help sell it. So as business men/women in this industry we have to learn to see the entire landscape beyond FAME. I mean you can be very wealthy as a movie composer or writing music for T.V. shows and no one will really know who you are but your music will be making you a lot of money and a great living. I challenge you to look around and see what other things are available to you and pursue them. The industry is literally changing daily and we are the people that are in the best position to help define where it all goes from here.
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