Monday, February 7, 2011
In the music industry you have learn to be very savvy and thick skinned. The business is full of things that are unfair and down right wrong. I know you've heard it a thousand times..."It's not what you know but who you know." It's all about the politics. This can make it harder for most creative people to become successful because most of us as artists are still naive enough to believe that our art will speak for us but it's hard for our art to speak when the people that have power and make decisions don't know what to listen for. We have to develop good networking skills. We have to know how to play the game of politics. Decide who the people are that you NEED to know and go about making those people aware of your existence. Keep in mind that politics may be just that, letting the right people know who you are and what you do. So this way you have the best of both worlds because even if you are playing politics, it is still your art and talent that gets through. Just consider it networking. Never be anxious or a kiss up. Just meet the people you need to meet, follow up and nurture a relationship. Sometimes not every relationship will be one that you will use immediately but knowing that person may end up paying off by them introducing you and /or what you do to someone else. Never take anything personal. Most of the time people in positions of perceived power are envious of us as artists because they really want to be able to do what we do so don't take anything they say too serious. Stay focused and learn to play the game like a business man. Most of all be patient, persistent and consistent. It's all politics baby! GAME ON!
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