Tuesday, February 1, 2011

When The Going Gets Tough, Just Work Smarter

Attaining success is a life long pursuit because the journey is never really over. There are always different things to master in all facets of our existence. This is doubly true when you are a creative being operating in a very corporately driven industry. The music industry can truly test your fortitude, but when the going gets tough, just work smarter. Notice I said smarter and not harder. I have discovered that most of us focus so much on working HARD that we really end up wasting a lot of valuable time, energy and money. By working smarter, we are able to truly assess each situation we participate in and decide whether or not it is truly beneficial to us in the long run. I was in a session yesterday with a long time associate and we discussed all of the projects we had worked on together and it was the first time in years that I had actually stopped to realize how HARD we had actually worked for so long. What I gleaned from this conversation was that it is now time for me to work SMARTER as it pertains to this great catalogue of intellectual property we have amassed. By this I mean looking at this property as real estate and finding avenues in film and commercial television to shop this wealth of material. Thinking smarter helps you narrow your focus and it helps limit the number of useless associations, meetings, phone calls and hype sessions. A lot of times the going only seems tough because of the fact that we are working to hard and not working smart enough. I challenge you to reevaluate your own business and see where you can begin to work SMARTER to help advance your success. Stay creative and love what you do.

The Truth
All Rights Reserved by Airtight Productions 2011

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