Monday, October 24, 2011
It's About Music, Not Money
Have you noticed that when people talk about the music industry, all they seem to mention is how much money you can make. The industry is now run by money managers that know absolutely nothing about music. How many execs at today's top companies have actually had to invest their OWN money in the company? I will tell you. . .NONE. They have not had to depend on developing great music to succeed. It's been all about hype and money for them. I submit to you that it's about music, not money. Now I know a lot of you will say that we have to make money to be successful. You are only right to a degree. We become successful when the money we make works for US, not when we have to work for it. Let me explain. To have a long successful music career you have to make great music first. This has to be your main focus not money. If you make great music and pay your dues by going out and building a loyal fan base across the world then the money you make will work for you because people are buying into who YOU are and what YOUR music is about. They are not buying into your marketing scheme. In today's music industry it's more about marketing that content. If we are to truly succeed we have to make music that doesn't sound like anything else we are listening to on the radio right now. That music is all about the money managers and being under their control. This is YOUR music. Make the music you like and go about finding a fan base that will support you and then you are in control because you are the only YOU around. Now finding your niche may take some trial and error but you can't give up and sell out to the machine. Once you find you niche and establish YOUR zone, then success is all yours. The money will then come the RIGHT way and you will not be a slave to it or anyone. Remember. . . It's about music, not money. Enjoy the journey.
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