The Winning Team

The music industry as we used to know it is gone forever. With the advent of itunes, youtube and all of the other social sites, the marketing and promotions landscape has completely changed. The old recording studio model has even changed with protools, logic, nuendo, etc... people are able to make high quality records in their living rooms. Now even though the old model of the music industry has changed the one thing that we can maintain from it is the infrastructure. The only way to truly be a success is to have a good TEAM. Back in the day and even now I guess a record deal is just a loan that you have to back pack with severe interest. Out of this loan a company will build a team to help make your project a success and this is what we can learn from. There are certain things every artist needs to have a WINNING TEAM. This can be very detailed but for this forum I will summarize. The team is comprised of you the artist, a producer, A&R rep, graphic designer, stylist, photographer, manager, publicist, radio consultant, attorney, accountant, booking agent and at least three people for Internet work such as social sites, web sites and web placement. This list may seem a bit extreme but it is true. I've learned this from doing record after record and having to wear several hats only to realize that I needed help. A great team is all about specialty. You need people doing what they specialize in and have a passion for so that their tasks don't seem like work at all because they truly love what they do. This will allow your project and business to grow and be worked consistently on a daily basis. This is the secret to the old industry model. You must work, promote and market every day to build a successful brand. By the way, never forsake having a great image staff on the team such as your graphic designer, stylist and photographer. This is an image driven industry and your image is usually seen before the music is heard. Build your team wisely and success is YOURS.

The Truth

All Rights Reserved by Airtight Productions 2010